Doctor You by Jeremy Howick

Author:Jeremy Howick
Language: eng
Format: epub
Tags: MED102000 Medical / Mental Health, SEL000000 Self-help / General, OCC000000 Body, Mind & Spirit / General
Publisher: Quercus
Published: 2018-06-04T16:00:00+00:00

Much Ado About Nothing Important

Academics get paid to make big deals out of simple things. Dozens of articles are published every year on the complexities of the difference between expectancy (Chapter 8) and conditioning. In fact, the difference is pretty simple. Both involve anticipating that something good will happen.

Expectancy occurs when someone consciously expects a positive reward, as when a trusted doctor says you are taking a powerful medicine that will make you feel much better very soon. This can help you get better, because expecting something good activates parts of your brain that induce your body to create its own drugs, such as dopamine.

Conditioning, on the other hand, is when you subconsciously expect a positive reward. After visiting the doctor many times and getting better, your body might become conditioned to expect a positive reward and react accordingly even before the doctor has a chance to say or do anything. Depending on what the placebo is, your individual characteristics, and what you are suffering from, either expectancy or conditioning could be more important. More often than not, both come into play.

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